Groupon deals “are bad for business and for customers”

PRESS RELEASE Are customers on cheap offers given second class service? Some companies offering deals via the Groupon discount website are offering customers a second class service that is more likely to lose them business. That’s the finding of a specialist online reputation company which has uncovered cases of Groupon voucher holders getting a worse […]

How to chase good reviews

Trading on the internet, as any business will tell you, is a cut-throat business where reputation is everything. Figures show that customers actively seek out good reviews before making a purchase, and will abandon any trader that had poor feedback, often irrespective of the quality and price of the goods. It’s been shown that you […]

Why click farming is wrong

A recent TV documentary on Channel Four caused a stir in reputation management circles after some organisations were accused of taking part in “click farming” to boost the profile of their clients. The Dispatches programme took itself to Bangladesh, where it uncovered businesses that offer fake “Likes” of Facebook for any business, organisation or individual […]

When review sites go bad

Many businesses see review sites such as Trip Advisor and Yelp as both a blessing and a curse. Such sites can be crucial in attracting new customers who see a stream of glowing reviews for a hotel or restaurant. On the other side of the coin, if your business isn’t so hot, a deluge of […]

3 easy steps to a build a top notch online reputation

1. Assess your current reputation What do the search engine result pages say about your name and brand terms? What do the review sites say? Are people talking about you on social media channels? What are people saying on websites and blogs? Its close to 97% of all consumers now conduct online research before making […]

Do you need online reputation management

Most businesses don’t believe they do and see online reputation management as a tool to clear up negative content such a bad fake review after the event. The truth of the matter is that the best time to conduct ORM is when you don’t actually need it. The prevention is much quicker and cheaper than […]