1. Assess your current reputation
What do the search engine result pages say about your name and brand terms?
What do the review sites say?
Are people talking about you on social media channels?
What are people saying on websites and blogs?
Its close to 97% of all consumers now conduct online research before making a purchase of any kind.
2. Monitor and hit your problems dead on.
Monitor your reputation daily
Reply to negative reviews and customer issues
Sort out the problems in house so they are not a problem any longer
Boost your customer service <- All important 85% of customers wont buy if they read a single bad review about your business 3. Build and promote your reputation Claim and update local listings Ask happy customers for feedback Create video and video testimonials Share great reviews Repeat 1 - 3