How to chase good reviews

Trading on the internet, as any business will tell you, is a cut-throat business where reputation is everything. Figures show that customers actively seek out good reviews before making a purchase, and will abandon any trader that had poor feedback, often irrespective of the quality and price of the goods. It’s been shown that you […]

Why click farming is wrong

A recent TV documentary on Channel Four caused a stir in reputation management circles after some organisations were accused of taking part in “click farming” to boost the profile of their clients. The Dispatches programme took itself to Bangladesh, where it uncovered businesses that offer fake “Likes” of Facebook for any business, organisation or individual […]

When review sites go bad

Many businesses see review sites such as Trip Advisor and Yelp as both a blessing and a curse. Such sites can be crucial in attracting new customers who see a stream of glowing reviews for a hotel or restaurant. On the other side of the coin, if your business isn’t so hot, a deluge of […]